As the pandemic continues and many consider going into the field or hopping on trends to do some of their own marketing, it’s important to know that marketing is a commitment.

Throughout our careers as marketers, we develop biases that innately shape the way we think and behave. Recognizing these biases is the first step to freeing yourself from these pitfalls and getting you well on your way to better decision making.

A&W launched its 1/3 pound burger in the 80’s but it didn’t go as planned. Using a combination of tact, satire and slight self-deprecation, this burger has been reborn and perhaps even instilled some faith back into customers from all those years ago.

Too often most of the efforts of a communication department go toward external communications, leaving the internal side of things falling into a gray area sometimes undertaken by HR. While there is a crossover between these two departments’ functions in many...

Whether you’re a large organization or a small business, following these tried and tested methods will help your social media gain traction, reach people, and generate leads that turn into sales. While there is no one size fits all equation, if you keep these general...

Putting together your marketing dream team can be quite the challenge, especially with the volumes of marketing professionals eagerly awaiting their chance. Combine that with a high-turnover rate industry, you need to focus on retaining talent, not just acquiring it....

We all have dreams of developing an app and hitting it big. These days there’s an app for everything and many are reaping the spoils, so why shouldn’t you get a piece of the action?

We’ve all seen this: Some politician or business person ends up getting caught doing something they shouldn’t have and ultimately have to defend themselves on live TV. The moment a spokesperson has to go up and defend their company or government to the world in an...

Last year there was over 4 trillion dollars worth of online sales transactions and this number is predicted to increase steadily. According to EMarketer, global retail eCommerce sales achieved a 27.6% growth rate in 2020 and the study also estimated that 18% of all...

Misinformation is deadly. Attacks on elections, ginning up violent mobs, false COVID-19 cures, and anti-vaccination movements that jeopardize immunization for deadly diseases are only a few examples of how lies and misinformation can hurt and kill. This is by no means...