by Ann Michelle Ciampini | Jan 3, 2022 | Digital Marketing, Marketing, Social Media, Startups, Trending
2020 into 2021 were trying times for businesses around the world. Profits were down, people were staying in and many were out of a job. Despite the mounting pressure, however, some industries came as a breakthrough and ultimately, thrived even more than they had...
by Luay Jahshan | Dec 2, 2021 | Communications, Marketing, Startups, Web
Throughout our careers as marketers, we develop biases that innately shape the way we think and behave. These biases develop with life and work experiences, culture as well as our general beliefs. Although a marketer’s intuition is a valuable asset, in most situations...
by Ann Michelle Ciampini | Nov 14, 2021 | Digital Marketing, Marketing, Public Relations, Trending
It’s no surprise that when it comes to a burger, the mindset is that bigger is always better. In the 1980’s, that was especially true and when it came to price point, Americans wanted a fair exchange for their hard-earned cash. Enter the A&W ⅓ pound burger. The...
by Luay Jahshan | Sep 2, 2021 | Communications, Marketing, Startups
Too often most of the efforts of a communication department go toward external communications, leaving the internal side of things falling into a gray area sometimes undertaken by HR. While there is a crossover between these two departments’ functions in many...
by Luay Jahshan | Jun 13, 2021 | Digital Marketing, Marketing, Startups
Putting together your marketing dream team can be quite the challenge, especially with the volumes of marketing professionals eagerly awaiting their chance. Combine that with a high-turnover rate industry, you need to focus on retaining talent, not just acquiring it....
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