As of this year, there’s a staggering 4.1 billion internet users making 5 billion Google searches, with an estimated 2 billion of them purchasing a product online. Those numbers are per day.
As the masses becoming more acquainted with the internet, they also become more aware of advertising. In a nutshell, the savvier users get, the more difficult it is to reach them.
According to a 2017 Deloitte Global survey, a growing number of adults worldwide are engaging in at least one form of regular ad-blocking. That means, businesses can no longer rely on traditional marketing habits. This is where content marketing comes in.
What is content marketing?
Content marketing is by far one of the most useful tools that you can use to level the playing field and reach consumers where they are.
Content marketing is a strategic and focused approach to providing true value for consumers. This comes down to producing relevant, timely and interesting content that is planned and constructed specifically for your audience. Not only will this make you stand out but it will also strengthen your brand and give your audience what they came for. It’s a win-win on both sides.
Without providing content that’s valuable to your audience and relevant to their needs, it’s just another sales pitch.
How to content market 101:
As our digital dependance grows, so do the ways we engage with online marketing. Though exhaustive lists can be found online, we will focus on just a few with the ultimate goal of creating value-based customers in mind.
Blog Posts
Incorporating a blog into your arsenal of content marketing tools is a great way to build awareness for your brand.
All you have to do is define your target audience and a problem they face, then give solutions. You’ve just begun to create a relationship with prospective customers.
Social Media
92% of the world uses one form of social media every single day so take advantage. Content will change slightly based on the service (LinkedIn, FaceBook, Snapchat, etc…), but they are all excellent for driving brand awareness through consistently great content. You’ll see subscriptions and clicks rise as you create interest.
eBooks and Newsletters
After creating awareness with your target audience, you can begin to gain trust. Ebooks and newsletters give prospective customers a glimpse into your brand culture and ideals. Your readers will thank you for the information and will begin organically thinking about your brand and your product.
Call-To-Actions
This content is always targeted to those prospects that are ready to be converted into buyers. Special discounts, giveaways, and free trials are content that prompt purchase and can be used to retain loyal customers.
Content marketing has been used successfully in print, radio, and television for many years, but the digital revolution has opened the floodgates of creativity.
It’s a strategy that can be used at all levels of the process from reaching your target audience, to creating coveted organic brand awareness, sales conversions and ultimately long-term customer retention.
Have more ideas on creating good content marketing? Let us know in the comments!
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