by Luay Jahshan | Apr 8, 2021 | Public Relations
We’ve all seen this: Some politician or business person ends up getting caught doing something they shouldn’t have and ultimately have to defend themselves on live TV. The moment a spokesperson has to go up and defend their company or government to the world in an...
by Luay Jahshan | Mar 23, 2021 | eCommerce
Last year there was over 4 trillion dollars worth of online sales transactions and this number is predicted to increase steadily. According to EMarketer, global retail eCommerce sales achieved a 27.6% growth rate in 2020 and the study also estimated that 18% of all...
by Luay Jahshan | Mar 22, 2021 | Public Relations
Misinformation is deadly. Attacks on elections, ginning up violent mobs, false COVID-19 cures, and anti-vaccination movements that jeopardize immunization for deadly diseases are only a few examples of how lies and misinformation can hurt and kill. This is by no means...
by Luay Jahshan | Feb 16, 2021 | Social Media
I remember when I first started working in social media marketing back in 2009. I was fresh out of university, filled with grand ideas of brilliantly hilarious content, engaging posts, and viral videos. Fast forward 12 years later and I sit here an empty husk of a...
by Luay Jahshan | Feb 1, 2021 | Social Media
People are spending more time on social media platforms than ever before; from approximately 90 minutes in 2012 to over 150 minutes today (Broadcast Search). This steady rise can be attributed to greater amounts of content, more platforms, in addition to higher levels...
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